In the world where social problems such as the declining birthrate and aging population, the population decrease, the decline of the local industry, etc. are piled up,
Training tourism industry making full use of regional resources is attracting attention. As the tourism industry grows, it is expected that local economic circulation, employment promotion,
その先の移住・定住促進といった様々な課題の解決に
つながっていくと考えられるからです。 In Japan, which is said to be a stress society,
Shinshu 's "nature" leads to "healing" and "stress relief" for visitors
We focused on the possibility to offer high quality experiences. Rich nature, not only in the beautiful landscape, but also enjoying with the senses every season,
It provides a moment that you can not experience in daily life.

There are nation-wide places rich in nature,
Surrounded by the Southern Alps, Central Alps, Northern Alps and three Alps,
Shinshu has lived with the mountains for a long time
“自然を楽しみ、自然を守り、自然とともに学ぶ”ことのできる
観光体験が提供できるはずです。 私たちは、そんな信州の自然との共生を持続してきた地域の人々とともに、
信州の魅力を体験し、癒され、
そして明日への活力につながる事業を展開します。 これまでの物見遊山的な観光ではなく、地域の魅力を“体験”できる
新たな地域価値創造を通じて、交流人口の拡大、
Realization of industrialization, creation of employment, connection to future migration and settlement,
信州の豊かな未来を育てることを目指します。